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摘自:国际注册内部审计师考试专家指南“网站:(6)
作者:梁能博士,
October,2001
作者曾经发表过的文章:
Journal Articles
Liang, Neng and Arvind Parkhe, (1997). "Importer Behavior: The Neglected Counterpart of International
Exchange,"Journal of International Business Studies 28(3), pp.495-530. Note: This article won the "
Highest Quality Rating" in Anbar Electronic Intelligence Service, an award given to under 10% of the
published journal articles. This article can be found in the "management hall of fame" at Anbar Citaion
of Excellence.
Liang, Neng and Rodney L. Stump, (1996). "Judgmental Heuristics and Overseas Vendor Search and
Evaluation: A Proposed Model of Importer Buying Behavior," The International Executive, 38(6): 779-806.
Liang, Neng. (1995). "Soliciting Unsolicited Export Orders: Are Recipients Chosen at Random?," European
Journal of Marketing, 29(8), pp.37-59. Note: This article won the "Highest Quality Rating" award in 1996
in Anbar Electronic Intelligence Service, and can be found in the "management hall of fame" at
Anbar Citaion of Excellence.
Liang, Neng. (1995). "The Paradox of Export-Oriented Import Protection: Reinterpreting the Trade Policy
of South Korea," The International Executive, 37(1), pp.35-59.
Liang, Neng and Raymond Jones, (1995) "Strategic Sector and National Income," Midwestern Journal
of Business and Economics, 10 (1), Spring.
Liang, Neng. (1992). "Beyond Export Promotion and Import Substitution: A New Typology of Trade
Strategies," Journal of Development Studies, 28 (3), April. p.447-479
Books
Liang, Neng, (1999). International Business (Textbook; in Chinese), Shanghai, China: Shanghai Renmin
Press, forthcoming
Liang, Neng, (1995). Internationalization: Process and Strategies, (in Chinese), Shanghai, China:
Shanghai Renmin Press, November.
Book Chapters
Liang, Neng and Rodney Stump. (1998) "Judgmental Heuristics and Overseas Vendor Search and Evaluation:
The BuyGrid Model Revisited and Reconciled", Advances in Organizational Buying and Industrial Marketing,
Vol. 8. Forthcoming.
Liang, Neng. (1997). "Organizational Decline and Renewal: The Managerial Dimension of China’s
Enterprise Reform," in Zhang Xin Ed., "Financial and Enterprise Reform in China," Beijing: China Economic Press.
Liang, Neng, (1996). "Taiwan’s Industrial Policies and its lessons," (in Chinese), Dianqing Xu Ed.,
Taiwan Experience and the Development Strategy of Both Sides of the Strait, Beijing, China: China
Economics Press. Pp. 231-267.
Liang, Neng, (1996). "Is Import Protection Compatible with Export Orientation? Contrasting the
Automobile Industrial Policies of Taiwan and South Korea" (in Chinese), Dianqing Xu Ed., Government
and Economic Development, China: China Economics Press. pp. 225-262.
Liang, Neng, Paul Marer and Joseph Battat (1991). "Foreign Trade Strategies of Nations: A New Interpretation
," in Foreign Economic Liberalization: Transformations in Socialist and Market Economies, Koves & Marer
Eds., Boulder, Colorado: Westview Press, 1991, pp. 81-98.
Liang, Neng, Paul Marer, Joseph Battat, (1991). "Kúlkereskedelmi stratègiàk új felfogàsban" (National
economic strategies: A new interpretation;" in Hungarian), in Marer/Kòves Ed., Foreign Economic
Liberalization: Transformations in Socialist and Market Economies,Budapest, Hungary: Hungary
Press, 1991, pp. 105-123.
Book Review
Liang, Neng, (1996d). "Business China," Journal of Asian Business, 11(4), pp.106-107. February.
Global/National Conference Presentations
Liang, Neng. 1998. "Define the defining characteristics of international business," paper accepted for
presentation at the Academy of International Business Annual meeting, October 8-10, 1998, Vienna, Austria.
Liang, Neng. 1998. "Corporate Governance: Beyond Economics," paper presented at the International
symposium on "Corporate Governance: International Experiences and China’s Enterprise Reform Practice
," August 14-16, 1998, Baltimore, Maryland.
Liang, Neng, "The Physics of Information Flow: In search of patterns and strategies," Proceedings of the
12th International Conference on Industrial Marketing Programs, Karlsruhe, Germany, September 4-7, 1996.
Liang, Neng, "Companies do not die of a sudden heart attack: Organizational decline, renewal and the reform
of China's SOEs" (in Chinese), paper presented in the International Conference on Financial and Enterprise
Reform, Guangzhou, China, July 11-15, 1996.
Liang, Neng, "Importer Behavior: An Missing Element in International Business Research -- A Review and
Critique of Extant Studies," paper presented at the Academy of International Business Annual Meeting,
Seoul, Korea, November 16-18, 1995
Liang, Neng and Rodney Stump, "Cognitive Heuristics and Mutual Selection: A Proposed Model of Overseas
Vendor Search Behavior," paper presented at the Academy of International Business Annual Meeting, Seoul,
Korea, November 16-19, 1995
Liang, Neng, "The Solicitation of Unsolicited Export Orders," paper presented at the Academy of International
Business Annual Meeting, Brussels, Belgium, November 20-22, 1992,
Liang, Neng, "Protected Export Promotion: An Alternative Development Strategy," proceedings of the Third
Annual Conference on Marketing and Development, New Delhi, India, January 3-9, 1991
Liang, Neng, "A Typology of National Competitive Strategies," paper accepted for presentation at the
Academy of International Business Annual Meeting, Montreal, Canada, November 19-22, 1990.
Liang, Neng, Paul Marer and Joseph Battat, "A New Interpretation of Foreign Economic Strategies," paper
presented at the International Conference on Attempts at Liberalization: Hungarian Economic Policy and
International Experience, Budapest, Hungary, Nov. 19-22, 1989
Regional Conference Presentations:
Liang, Neng, 1995. "The Importer: A Missing Person in International Business Research--A State of the
Art Review of Extant Studies," The Ten Best Papers Proceedings, Academy of International Business
Annual Meeting (Northeast Region), Princeton, New Jersey, June 1-3, 1995
Liang, Neng, 1995. "Information Search Strategy in the Global Markets," paper presented at Academy
of International Business Annual Meeting (Northeast Region), Princeton, New Jersey, June 1-3, 1995
Liang, Neng. 1994. "Negotiation with the Chinese," invited speaker, Maryland China Business
Council, Nov. 22, 1994.
Liang, Neng, 1993. "Marketing to China," paper presented at the American Marketing Association,
Baltimore Chapter, Oct. 20, 1995.
Liang, Neng, 1990. "A Typology of National Competitive Strategies," Ten Best Papers Proceedings,
Academy of International Business Annual Meeting (Northeast Region), Baltimore, MD, June 5-8, 1990
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